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Desikan Ranganathan aka Ranga

Creative Producer

An accomplished filmmaker, advertising writer, avid traveller and novice guitarist, Ranga is a fascinating mix of youthful spirit and a mature, mulled over, 300-films old mind. His vast experience comes across both in his understanding of briefs and leading creative teams towards their best translation on film.

Background

Ranganathan has grown up in Delhi and is a graduate in English Literature from Hansraj College, Delhi. He was an active member of Theater Action Group, a pioneer theater groups in Delhi, under the artistic director of Barry John. He has written and directed a number of television serials for El TV, a division of Zee TV, Sony TV and YES. He has also co-anchored a show 'Jaane Kya Tune Kahi' for Siddartha Basu’s Synergy Communications. As an independent director, he has directed commercials and a documentary on climate change for Miditech that won the award for the best film at the CMS Vaatavaran awards in 2013.

In 1994, after a long stint in advertising with Chaitra Leo Burnett and McCann Erickson in Delhi, he set up Final Cut Video Private Limited, then Flashback Films, which have since produced close to a hundred television commercials for clients such as Nestle, Dabur, ICICI Bank, Rasna International, BBC World Service Trust, and Emaar-MGF, and several longer format films. His expertise lies in thoroughly understanding a brief and putting together and leading the appropriate team to get the best results, be it in films or in print advertising. His experience as a copywriter and a scriptwriter, in Hindi and English, has proved to be a definite asset.

Photo by Matthias Blonski on Unsplash

 

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